7 Different Types of Logos--Part 3

In the previous post, I went more into detail about what a wordmark logo is and what it is best used for in terms of your business, regardless of any industry. In Part 3 of this series, I will be discussing the Pictoral Mark Logo.

What is a pictoral mark logo?

For starters, a pictoral logo, or brand mark, or even a logo symbol is what it is--picture logo! As you can see, look at some of these business logos and some of their logos only have an image--and it speaks volumes. But for up-and-coming businesses or those businesses that do not have such a strong recognition, this type of logo is pretty hard to pull off.

The main issue to think about when contemplating on coming up with a pictoral mark logo is the type of image that you are going to use. This is something that will stay with your company throughout its running--think about Apple! Look at the big picture of your pictoral mark logo: Do you want the image to play on your name? Do you want the image to have a more profound meaning? Do you want the image to bring out emotion? All these possibilities you must take into consideration.

When is it best to use a pictoral mark logo?

A pictoral mark logo can be a very tricky situation. This is best used when your business is already an established brand. The brand marks can be used to your advantage to interpret your brand in a graphic name; this is if your company name is too long for anyone to remember (that is, if your brand is already established). In addition, this can also be used to communication the idea emotion. Pictoral mark logo works great with global commerce; sometimes the business name gets lost in translation.

This kind of logo is not ideal if you are planning on changes to your business model somewhere in the future. For instance, you may start off selling pet collars and you use a pet collar in your logo, but what will happen when you branch off into selling pet food, pet toys, or maybe pet medication--this will confuse your customers.

The bottom line: before you think about a pictoral mark logo, think about what works and what doesn't work. In my next post, I will go more into detail about Abstract Mark Logo.

See you on the next post

7 Different Types of Logos -- Part 2

In the previous blog post, I talked about the 7 different types of logos that exist with businesses, whether large or small. In this post, I will go more into details about wordmark logo.

Just to reiterate, a wordmark, or logotype is a font-based logo that only focuses on the business's name. Since the primary focus will be on your name, you will want to choose a font that will bring out the essence of what your business stands for. For example, a fashion label will do superb with clean-cut and elegant font--in other words, it gives you the high-end feeling. In contrast, legal firms usually stay true to the tradition and much heavier text--it's a sense of feeling safe and secure.

When are wordmark logos suitable?

A wordmark logo is suitable when you are a new business and need to put your name out there, just to ensure that name is short enough for the design advantage. A long name can make the design appear very cluttered.

It is ideal that if you have an established business name that customers will easily remember. If your business name has a font with a beautiful design will make your brand really stand out.

Wordmark logos are very easy to repeat across different marketing materials and branding. As a result, they are very adaptable choices for a new and growing business.

Before you think about having a wordmark logo, you may want to think about which font will be suitable your logo design--just the font itself will not be very distinctive. You may want to hire a design professional who have an eye for details. In my next post, I will go more into detail about Pictoral Mark Logo.

See you on the next post!

7 Different Types of Logos--Mini-Series, Part 1

This is a mini-series blog post focusing on the 7 different types of logos, which will be divided into 8 parts. So what is exactly a logo? A logo is an image that is a representation of your business. However, many business owners, as well as the general population, are unaware that there are seven different types of logos. Although these logos are a combination of typography and images, every type of logo takes your brand to a whole different level. Guess what? Your logo is like the first impression of your business--it's important to get your business representation right.

These images will go into the 7 Different Types of Logos:

This is the little bit of the breakdown of the seven different types of logos. There are so many choices when deciding on which logos suites your business. In my next post, I will go more into detail about Wordmark Logo.

See you on the next post!