7 Different Types of Logos -- Part 2

In the previous blog post, I talked about the 7 different types of logos that exist with businesses, whether large or small. In this post, I will go more into details about wordmark logo.

Just to reiterate, a wordmark, or logotype is a font-based logo that only focuses on the business's name. Since the primary focus will be on your name, you will want to choose a font that will bring out the essence of what your business stands for. For example, a fashion label will do superb with clean-cut and elegant font--in other words, it gives you the high-end feeling. In contrast, legal firms usually stay true to the tradition and much heavier text--it's a sense of feeling safe and secure.

When are wordmark logos suitable?

A wordmark logo is suitable when you are a new business and need to put your name out there, just to ensure that name is short enough for the design advantage. A long name can make the design appear very cluttered.

It is ideal that if you have an established business name that customers will easily remember. If your business name has a font with a beautiful design will make your brand really stand out.

Wordmark logos are very easy to repeat across different marketing materials and branding. As a result, they are very adaptable choices for a new and growing business.

Before you think about having a wordmark logo, you may want to think about which font will be suitable your logo design--just the font itself will not be very distinctive. You may want to hire a design professional who have an eye for details. In my next post, I will go more into detail about Pictoral Mark Logo.

See you on the next post!