7 Different Types of Logos--Part 3

In the previous post, I went more into detail about what a wordmark logo is and what it is best used for in terms of your business, regardless of any industry. In Part 3 of this series, I will be discussing the Pictoral Mark Logo.

What is a pictoral mark logo?

For starters, a pictoral logo, or brand mark, or even a logo symbol is what it is--picture logo! As you can see, look at some of these business logos and some of their logos only have an image--and it speaks volumes. But for up-and-coming businesses or those businesses that do not have such a strong recognition, this type of logo is pretty hard to pull off.

The main issue to think about when contemplating on coming up with a pictoral mark logo is the type of image that you are going to use. This is something that will stay with your company throughout its running--think about Apple! Look at the big picture of your pictoral mark logo: Do you want the image to play on your name? Do you want the image to have a more profound meaning? Do you want the image to bring out emotion? All these possibilities you must take into consideration.

When is it best to use a pictoral mark logo?

A pictoral mark logo can be a very tricky situation. This is best used when your business is already an established brand. The brand marks can be used to your advantage to interpret your brand in a graphic name; this is if your company name is too long for anyone to remember (that is, if your brand is already established). In addition, this can also be used to communication the idea emotion. Pictoral mark logo works great with global commerce; sometimes the business name gets lost in translation.

This kind of logo is not ideal if you are planning on changes to your business model somewhere in the future. For instance, you may start off selling pet collars and you use a pet collar in your logo, but what will happen when you branch off into selling pet food, pet toys, or maybe pet medication--this will confuse your customers.

The bottom line: before you think about a pictoral mark logo, think about what works and what doesn't work. In my next post, I will go more into detail about Abstract Mark Logo.

See you on the next post